The Wellvio Assessment
Five days. Twelve layers audited. Five-seat council reasoning. You walk away with the three changes that compound — ranked by dollar-ROI on your numbers, not generic ones.
Fixed price · 5-day turnaround · Refundable if we don't surface real recoverable revenue.
If this sounds like you
What you get
PageSpeed, SSL, security headers, schema, AEO, GA4 attribution, email deliverability, booking flow, mobile UX, accessibility, social proof, ops resilience.
Strategist, CFO, Marketer, Adversary, Customer. Five distinct reasoning passes over your audit — each one arguing from its own seat — before the priority list is set.
Effort vs Impact, plotted. Every recommendation costed in your own ADR / direct-booking share / close rate. Slide 1 tells you which three things to do this week.
Day 1 · 30-min intake call
You tell me what's actually happening. ADR / direct-booking share, close rate, current bookings, current spend, current pain. We agree on the question the assessment will answer.
Days 2–4 · The audit runs
Twelve layers swept. The Wellvio Council convenes on the findings. Recommendations costed against your numbers, not industry averages.
Day 5 · 30-min readout call
We walk through the report together. You leave knowing the three changes that compound — and which one to do tomorrow morning.
Case study · Piraluna TCM Clinic, Koh Samui
Who they were. Claire — Bachelor's + Master's in TCM from Chengdu University, ten years of clinical practice. Five-star reviews. A Squarespace site she knew looked dated. Two booked sessions a week.
What was broken. The booking flow buried Claire's credentials below the fold. There was no conversion tracking — five weeks of campaigns ran with zero attribution. Email auto-responses never landed because the domain wasn't authenticated. The site loaded in 4 seconds on mobile.
What we built. A new piraluna.com on the studio framework — schema-marked, hreflang for EN/FR/ES/DE, server-side Cal.com webhook with HMAC verification feeding GA4, SPF/DKIM/DMARC fixed in DNS, mobile LCP under 2 seconds, Claire's credentials in the booking-page hero where the customer's hesitation was.
What changed. Bookings went from 2/week to 11/week within 6 weeks. Conversion measurement closed a five-week attribution gap on day one. The same paid budget now produces 4× the booked sessions because we know which ad pays back.
Real client. Real numbers — pulled from the live GA4 + Cal.com booking log and signed off by Claire.
What the assessment surfaces
Lighthouse mobile + desktop, Core Web Vitals, render-blocking everything.
Title tags, canonicals, hreflang, sitemap, structured data, AI crawlers explicitly allowed.
Whether ChatGPT, Claude, and Perplexity actually surface you for the questions your buyer asks.
Click-count from "I want to book" to "confirmed". Mobile-first, abandonment audit.
SPF + DKIM + DMARC, mail-tester score, spam-folder reality check.
GA4 server-side, conversion events firing, the "why is this campaign 0?" investigation.
Reviews above the fold, credentials, press, schema-marked aggregate ratings.
SSL Labs A+, securityheaders.com A+, .env hygiene, no exposed credentials.
Real-device test, tap targets, viewport, font sizes, the moments you lose people.
WCAG AA floor, screen-reader pass, keyboard navigation, contrast.
Backup cadence, restore tested, security headers, downtime alerting.
Hero promise, three-second comprehension test, outcome language vs deliverable language.
Built for
Coaches, therapists, instructors, clinicians, consultants — anyone whose income depends on a calendar that fills (or doesn't). Typical revenue $3K–$15K / month. Site is the bottleneck, not the talent.
Not a fit
If you don't have at least 6 months of bookings or revenue data we can't compute dollar-ROI honestly. If you sell physical inventory at scale, you need a different shop. If you're another agency, just steal the framework — it's documented.
After the assessment
Most operators book the Build Sprint within a week of receiving the report — because the three changes that compound are already scoped, costed, and ready to execute. Two weeks, fixed price, fixed scope. The $1,000 assessment fee gets credited if you proceed.
Assessment
$1,000 · 5 days
Build
$2,500 · 14 days · fixed scope
Operate
$300–$500/mo · monitoring + monthly improvements
Book the 30-min scoping call. Free, 30 minutes, by the end we've agreed on the one question your assessment needs to answer. If it's a fit, I send the invoice. If not, I'll tell you straight.
$1,000 in. Five days. Three changes that compound, ranked by what pays back first on your own numbers.
Refund guarantee: I surface at least three findings worth more than the $1,000 fee — measured against your own GA4 and booking data — or you get the $1,000 back in full.