The Wellvio Assessment

The exact reason
your bookings stalled.

Five days. Twelve layers audited. Five-seat council reasoning. You walk away with the three changes that compound — ranked by dollar-ROI on your numbers, not generic ones.

Fixed price · 5-day turnaround · Refundable if we don't surface real recoverable revenue.

If this sounds like you

What you get

A 16-page report. Plain English. Ranked by dollar-ROI.

01

12-layer audit

PageSpeed, SSL, security headers, schema, AEO, GA4 attribution, email deliverability, booking flow, mobile UX, accessibility, social proof, ops resilience.

02

5-seat council reasoning

Strategist, CFO, Marketer, Adversary, Customer. The same five seats we'd convene if you were a $50M business — applied to yours.

03

2×2 + dollar-ROI

Effort vs Impact, plotted. Every recommendation costed in your own ADR / AOV / close-rate. Slide 1 tells you which three things to do this week.

Five days. Here's how.

  1. 1

    Day 1 · 30-min intake call

    You tell me what's actually happening. ADR / AOV, close-rate, current bookings, current spend, current pain. We agree on the question the assessment will answer.

  2. 2

    Days 2–4 · The audit runs

    Twelve layers swept. The Wellvio Council convenes on the findings. Recommendations costed against your numbers, not industry averages.

  3. 3

    Day 5 · 30-min readout call

    We walk through the report together. You leave knowing the three changes that compound — and which one to do tomorrow morning.

Case study · Piraluna TCM Clinic, Koh Samui

From 2 booked sessions a week to 11 — without spending a baht more on ads.

Who they were. Claire — Bachelor's + Master's in TCM from Chengdu University, ten years of clinical practice. Five-star reviews. A Squarespace site she knew looked dated. Two booked sessions a week.

What was broken. The booking flow buried Claire's credentials below the fold. There was no conversion tracking — five weeks of campaigns ran with zero attribution. Email auto-responses never landed because the domain wasn't authenticated. The site loaded in 4 seconds on mobile.

What we built. A new piraluna.com on the studio framework — schema-marked, hreflang for EN/FR/ES/DE, server-side Cal.com webhook with HMAC verification feeding GA4, SPF/DKIM/DMARC fixed in DNS, mobile LCP under 2 seconds, Claire's credentials in the booking-page hero where the customer's hesitation was.

What changed. Bookings went from 2/week to 11/week within 6 weeks. Conversion measurement closed a five-week attribution gap on day one. The same paid budget now produces 4× the booked sessions because we know which ad pays back.

Real client. Real numbers — pulled from the live GA4 + Cal.com booking log on 2026-05-30 and signed off by Claire. Read the full teardown →

What the assessment surfaces

The twelve layers. Plain English.

Site speed

Lighthouse mobile + desktop, Core Web Vitals, render-blocking everything.

SEO foundation

Title tags, canonicals, hreflang, sitemap, structured data, AI crawlers explicitly allowed.

AEO / AI search

Whether ChatGPT, Claude, and Perplexity actually surface you for the questions your buyer asks.

Booking flow

Click-count from "I want to book" to "confirmed". Mobile-first, abandonment audit.

Email deliverability

SPF + DKIM + DMARC, mail-tester score, spam-folder reality check.

Analytics & attribution

GA4 server-side, conversion events firing, the "why is this campaign 0?" investigation.

Trust signals

Reviews above the fold, credentials, press, schema-marked aggregate ratings.

Security baseline

SSL Labs A+, securityheaders.com A+, .env hygiene, no exposed credentials.

Mobile UX

Real-device test, tap targets, viewport, font sizes, the moments you lose people.

Accessibility

WCAG AA floor, screen-reader pass, keyboard navigation, contrast.

Ops resilience

Backup cadence, restore tested, security headers, downtime alerting.

Conversion copy

Hero promise, three-second comprehension test, outcome language vs deliverable language.

Built for

Solo service operators

Coaches, therapists, instructors, clinicians, consultants — anyone whose income depends on a calendar that fills (or doesn't). Typical revenue $3K–$15K / month. Site is the bottleneck, not the talent.

Not a fit

Pre-revenue, e-commerce, agencies

If you don't have at least 6 months of bookings or revenue data we can't compute dollar-ROI honestly. If you sell physical inventory at scale, you need a different shop. If you're another agency, just steal the framework — it's documented.

After the assessment

You can implement it yourself. Or we build it.

The report is yours. Hand it to your developer, do the changes yourself, ignore the recommendations entirely — your call. If you want us to build it, the next step is a fixed-price 14-day Wellvio Build at $2,500. No retainer, no surprise invoices. The assessment fee gets credited if you proceed.

Step 1

Assessment

$1,000 · 5 days

Step 2 (optional)

Build

$2,500 · 14 days · fixed scope

Step 3 (optional)

Operate

$300–$500/mo · monitoring + monthly improvements

Five days from now you'll know.

Two ways in. Book a 30-min scoping call if you want to talk through the question first — we'll agree on it together, then you get the Stripe invoice. Or pay the $1,000 directly and we'll start with a 5-question intake form. Either way, five days later you have the answer to "what's actually broken" — costed against your own numbers, ranked by what to do first.

$1,000 in. We typically surface $5,000–$100,000 of recoverable annual revenue out.

Refundable in full if we don't surface at least $5,000 of recoverable annual revenue.

Plus a 90-day pay-back guarantee on the report's top three recommendations.

Common questions

Why $1,000? Other audits are free or hundreds of dollars.+
Free audits sell the build. We sell the assessment. The price is the filter — it gets us serious operators with real numbers and real questions, and gets you actual reasoning instead of a generic Lighthouse export with an upsell. The report is the deliverable, not the lead magnet.
What do you need from me to start?+
Read access to GA4, Search Console, your booking system, and your email platform — all view-only. The intake call covers the access flow. We never ask for passwords, credit cards, or anything we could use to mutate your live systems.
Will you actually find anything I don't already know?+
On 9 of 10 assessments so far, yes — and the finding has been worth more than the fee in the first 60 days. The other 1 of 10 we refund. The pattern is rarely "your site is bad" — it's usually a measurement gap (you don't know which campaign pays back), an attribution gap (you do know but can't prove it to yourself), or an offer gap (the math at the top of the funnel is wrong).
How is this different from hiring an SEO agency?+
SEO agencies sell ongoing retainers. We sell a one-time deliverable with a refund guarantee. Implement it yourself, hire your developer to do it, hire us to do it — your choice. If we build it for you, the build is also fixed-price.
Who is "we"?+
Currently me — Diego Pauel, Wellvio's founder. Hatched in 2024, ten clients shipped, two AI engineers in training. The Wellvio "council" framing is a real five-seat reasoning process I run on every assessment using Claude as the synthesis layer; it's not a marketing flourish.
What if I'm not in Thailand?+
Most clients aren't. Wellvio operates worldwide; the studio happens to live in Koh Samui. Your timezone, your booking system, your locale.