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The Quiet Reason Your Booking Confirmations Land in Spam

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The Quiet Reason Your Booking Confirmations Land in Spam

The email you sent that nobody saw

A guest books. You send the confirmation. It never arrives, or it lands in spam, and now they are unsure whether the booking went through. They email again, or worse, they assume the worst and book elsewhere. You did everything right, and you still look unreliable.

Why it happens

Inboxes like Gmail and Outlook decide whether to trust your mail using three small records on your domain. They are called SPF, DKIM and DMARC. When they are missing or misconfigured, your mail looks suspicious to the filters, so a steady share of it gets quietly held back. Your own mail server reports it as sent. The guest never sees it.

How to know if this is you

Most operators have no idea, because nothing visibly breaks. The clue is indirect. Guests asking if their booking went through. Replies that go unanswered because the guest never got them. A general sense that email is unreliable. If that sounds familiar, the records are worth checking.

The fix is small and permanent

This is a one time configuration on your domain, usually an hour of work, with no impact on your existing mail. Once it is done, your confirmations and replies start landing where they should, and you stop losing guests to silence.

We can check your records and tell you exactly what is missing. Book a free clarity call.